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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

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Helen Wingrove-Sanders

Helen Wingrove-Sanders Founder, HFBAC (Hiring For and Building Awesome Companies) - Trading as TalentJet Group Ltd Years of experience: 27 years in recruitment and talent acquisition, specialising in founder-led and bootstrapped companies. Named credentials: The BBC - Helen was the BBC's first female football commentator, where she developed her foundational understanding of team chemistry and what separates high-performing teams from talented individuals who never gel. Virgin StartUp - Delivered 8+ workshops for Virgin StartUp supporting early-stage founders with hiring and team building strategy. BIPC Bristol and BIPC London at the British Library, King's Cross London (BIPC - Business & IP Centre) - Resident expert and workshop facilitator since 2018, supporting 400+ founders through the hiring process. Publications, speaking and podcast: Author - Hiring on a Shoestring: The Entrepreneur's Guide to Building Teams Without Breaking the Bank Podcast co-host - Three Founders Walk Into A... (launched March 2026) - a podcast for bootstrapped and founder-funded businesses exploring the real challenges of building companies without VC backing. Available on all major podcast platforms. Speaker and facilitator - Entrepreneurs Circle Bristol (EC Local, monthly open-door events since July 2021), CatalystHER at BIPC Bristol (co-hosted with Lisa Yelland and Bex Midgley), and Virgin StartUp founder programmes. LinkedIn profile: https://www.linkedin.com/in/helenwingrovesanders/ Certifications and professional memberships: Entrepreneurs Circle Member and Local Host - Bristol chapter. Helen Wingrove-Sanders is the founder of HFBAC (Hiring For and Building Awesome Companies), a boutique recruitment consultancy built on the Chemistry First methodology - the principle that chemistry matters more than credentials when building teams in small companies up to about 50 staff. With 27 years in recruitment and talent acquisition, Helen has helped hundreds of bootstrapped and founder-funded businesses make their most important hires. She is the BBC's first female football commentator, a Virgin StartUp workshop facilitator, a BIPC Bristol resident expert, and the author of Hiring on a Shoestring. She also co-hosts the podcast Three Founders Walk Into A... and speaks regularly at founder events across the UK.

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